In this article called “Blue Apron cured my kitchen blues by reinvigorating my inner foodie” we can see the advertisement very explicit.
It starts with the words that most of the people want to ear in relation to food, less work and still have a delicious meal, especially people that don’t have a lot of time to cook as the article mentions.
The advertisement starts once the author refers to a meal delivering company (Blue Apron) that she has been using, that helped her to “reignite the flame” in the kitchen and offers a discount and the package will come just in time for the holidays, at the busiest time of year.
She talks about the different positive aspects that pleases everyone:
1st- options of menus
2nd- not having to spend the time on grocery shopping, that can be consuming and tiring
3rd- Blue Apron gives the exact amount that you need
4th- prodigious quality
5th- receiving products that you can’t find in an easy way.
Words are also very important; she highlights words that someone with the same problems that she faced is looking for and puts an image of the meal she cooked with Blue Apron products.
But how does this affect society? If you visit Blue Apron’s site, you can see excellent reviews from different users which can show you that they are a good company, but the negative side means that people won’t leave their houses that much, won’t have time to take a distraction. Although grocery shopping can be a consuming activity it’s a way of not putting your mind just focused on one thing, distract a little bit, and even get some fresh air.
Yes, it can be helpful, especially in covid times, to many people but it also can be a source of sloppiness. Society doesn’t get and pretext to leave the house anymore.
Credits:
Article commented: Mashable, https://mashable.com/ad/article/tryfecta-blue-apron-meal-subscription-service
29/12/2021
Gabriela Maia
Comments