Throughout the years, obesity has become a serious issue among the population. It's estimated that half a percent of adults in the world are overweight. And unfortunately, the UK doesn1t run away from this problem as well.
It's has been said that a big percentage of their population is considered overweight or obese.
So to deal with the growth of this problematic health problem, the UK government has decided to implant some rules when it comes to food advertisement, like:
Anything related to high on sugar, salt, and fat will be banned from TV;
In the year 2022, TV adverts for junk food will only be allowed to play between 9 pm and 5.30 am;
Commercials that are considered "less healthy" will be, too, played just between 9 pm and 5.30 am;
The rules implemented will not affect the companies that have less than 250 employees.
The rules implemented by the government are a way to try to prevent a problem that is very common in childhood and has a tendency to involve the most disadvantaged backgrounds which are keener to suffer from this health problem and to prevent young people from consuming too many unhealthy products.
Even tho many people were against the act, others were happy with the change. Many have said that the ban of fast-food advertisements would only be taking just a small percentage of the calories that a child consumes per day, comparing this percentage to "half of a smartie".
On the other hand, the ones that had "applauded" this initiative, have said that this was a very positive step to building a more healthy environment where the healthy option is the best one.
It may not be enough because not many families have access to healthy food so the government needs to step a little bit more, using a more strategic way, not only to provide the healthy food that families need but also to ensure and support the local leisure facilities and tackle child poverty as well.
Author of the article: Justin Parkinson
Original Article: https://www.bbc.com/news/uk-politics-57593599
Cover Image: https://www.medindia.net/images/common/news/950_400/food-advertisements-influence-child-eating-behavior.jpg
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